UNCONVO
Freelance / mobile app
overview
Redefining online book club discussions.
PROTOTYPERole:
Research
UX/UI, Prototyping
Visual Design
Tools:
Figma
Illustrator
Notion
Duration:
80 Hours
Freelance / mobile app
overview
Redefining online book club discussions.
PROTOTYPERole:
Research
UX/UI, Prototyping
Visual Design
Tools:
Figma
Illustrator
Notion
Duration:
80 Hours
It is an early stage tech startup where readers can discover, organize, and discuss books they love with other people.
*This is a solo freelance project.*
Problem
Readers are interested in joining digital book clubs on Unconvo. They are looking for niche groups with similar interests.
Discovery
I interviewed 5 habitual book readers and investigated online book clubs to identify what users look for in book clubs.
Emotional Impact: Posts about books when they’re feel strongly about what they read.
Similar Interests: Likes to talk to people who like similar books or authors.
Solution
Asynchronous Reading: Readers enjoy reading at their own pace.
Focused Conversations: Readers are more inclined to engage over shared interest in books and authors.
Autonomy and Control: Build clubs around books. Readers can choose which conversations they want to join.
progress-based discussions
Define
Define
Ideate
The discussion screen is where readers can join conversations about the book. Readers can filter for spoilers and choose who they’d like to see comments from - their personal book club or all of Unconvo.
Discover Books: Browse personalized recommendations and potential discussions to join.
Catch-All Community Thread: A global feed for all topics adjacently related to books.
Focused conversations: Join clubs and their book discussions to see what people are saying.
Asynchronous Reading: Read at your own pace and use the progress filter to avoid spoilers
Choose your crowd: Filter to change who you see posts from. Select who can see your posts.
choose who sees your post
The project brief asked me to create a book clubs feature with the assumption that it would increase user activity. I initially focused on book clubs instead of understanding what drove social reading behavior. Stepping back and focusing on user behavior helped me create a solution that addresses business and UX.
Testing for usability can be done with anyone that has baseline technological knowledge. Running short 5 minute usability tests on my wireframes for the book discussions screen allowed me to work through ideas more quickly.