Personal / DESKTOP WEB
Simplified insurance shoppingPROTOTYPE
The company has been using regional agents to sell policies to customers for over 15+ years. It wants to go digital and update its branding to keep up with the market.
*This is a personal conceptual project.*
“It takes so much time to research these words and policies.”
“I feel like I’m spending money on something that I don’t fully understand.”
Informative Shopping: Educate shoppers with tidbits of information at each step in the process.
Transparency Matters: Ensure customers know what they’re buying and how to buy it.
Optimized Shopping Experience: Reduce shopper cognitive load, make forms easy and intuitive.
“I feel disoriented seeing all the options at once.”
Collapsed insurance categories to help shoppers focus on one layer of information at a time.
Participants were confused what the numbers were referring to.
Provided additional explanations and labels for each category.
Interactions that explain how shopper’s choices will affect their insurance plan.
Educate shoppers with tidbits of information at each step in the process.
Allow shoppers to edit their previous plan choices on the fly.
Further quantitative testing should be conducted to measure the quoting wizard’s impact.
Sometimes I found myself looking trying to decide between design decisions that felt 'arbitrary' or 'aesthetic-based'. Looking back at my discovery research and persona helped ground those decisions.
More importantly, those decisions need feedback with user tests. This is something I'd like to do more if time constraints allowed for this project.